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Broadcast and digital media consultant dedicated to your success.
Don Parker is a seasoned broadcast and digital media consultant with over 30 years of experience. His career is marked by innovative solutions and successful campaigns that have elevated numerous media brands. Don’s profound understanding of the media landscape allows him to provide tailored advice that drives results.
With a focus on content development and consumer engagement, Don leverages data-driven insights to strengthen media brands. His success stories include revitalizing struggling brands and enhancing programming strategies to attract greater audience engagement.
Explore the significant milestones that have shaped Don Parker’s professional path. Each event highlights achievements, insights, and the evolution of his expertise in radio consulting.
Directed all brand strategies for a national 65-station group (small & medium markets).
Executed over a dozen station launches and re-brands.
Managed and mentored 30+ local Program Directors, ensuring maximized local brand strategy execution.
Planned and executed all nationwide research projects.
Created and implemented all marketing plans across 15 markets.
Oversaw KCMG (Mega 100), the nation’s pioneering Rhythmic Oldies station. Achieved Top 5 Adults 25-54 status within six months and dramatically increased revenue from $7M to $32M in 18 months.
2000sLaunched KTBZ (The Buzz), quickly establishing the station as a national Alternative leader. Key results included a 50% increase in ratings (six months) and over 100% growth in revenue (less than a year).
1990sOrchestrated the turnaround of KKFR (Power 92), returning the station to Rhythmic/Hip Hop dominance. The rebrand secured the brand’s first-ever #1 rank (P12+) while boosting revenue by over 100% in just two years.
1990sLaunched KEDG (103.5 The Edge), an early commercial Alternative brand that became the first in the format to achieve the #1 rank (A18-34) during its inaugural ratings period.
1990sLed the turnaround of KBOS (B95), which had been surpassed by a new competitor. Implemented a full overhaul and rebrand, defeating the competition in under a year and establishing the market dominance the brand has maintained for 30+ years.
1990s
Parker Brand Strategies provides strategic consultation to enhance programming, optimize operations, and align your brand with consumer expectations for superior results.
Parker Brand Strategies brings decades of new start-ups and successful turn-around situations. We’ll thoroughly examine your market landscape and turn struggling brands into winners!
Parker Brand Strategies works closely with Program Directors, Market Managers, and on-air talent to maximize their knowledge and execution.
Trusted insights from industry leaders and partners.
“It’s way better working at a cluster with ratings than without. Don came to San Francisco and, station by station, fixed our ratings. He’s a programming engineer!”
David Williams
20-year Regional Vice President of Engineering in San Francisco for iHeartMedia and Clear Channnel Radio
“I wholeheartedly recommend Don Parker for consulting opportunities in the media business. As a former colleague, I’ve had the pleasure of working with Don and can confidently attest to his exceptional strategic skills. He possesses a unique ability to distill complex ideas into clear concise branding that resonates with diverse audiences. Don is proactive, solutions-oriented and a joy to work with-always willing to take responsibility and offer innovative ideas. You won’t find a better partner to have a significant impact on your business.”
J.D. Freeman
Former President, iHeartMedia San Francisco & Dallas. Clear Channel Senior Vice President, Southwest Region, President of Phoenix, and California Regional Vice President.
“During my years working alongside Don Parker at NextMedia Group, where he served as EVP/Programming for our national group of 65 radio stations across 15 markets, I witnessed firsthand his extraordinary leadership and vision.
Don led all programming initiatives with unmatched expertise, recruited and mentored top-tier Program Directors, and consistently executed station turnarounds and successful format launches. His ability to coach on-air talent and drive ratings and revenue growth year after year set a new standard for excellence in our industry. Don is truly one of the brightest minds in media, and his impact on our organization was profound. I cannot recommend him highly enough.”
Skip Weller
CEO of Weller Media Services Former Co-President of NextMedia Group
Ready to take your media strategy to the next level? Our expertise in radio consulting will help you build a stronger brand and engage your audience more effectively. Don’t leave your future to chance; connect with us today for tailored solutions designed specifically for your goals.